Listen to what the customers are saying: They went to the other stores where their inventory is reduced to very few. They have no new stock coming in. So they are forced to rehash the old inventory, inventory that has been picked through and tried on many, many times by hundreds of girls. That is not the case at Bridal & Formal by RJS. Bridal & Formal by RJS is still bringing in fresh stock because they moved most of their old stocks out. Mr. RJ said, one of the worry is that getting more prom stock this late is that it may not move and he will have to mark down and get it out. But, that worry is not going to stop him from changing their tradition of providing the best selection, even for the last minute shoppers. He said, "I would rather take the chance of getting stuck with some merchandise than not providing the selection for the customers. That is why when the inventory level went down, I went ahead and ordered in more stock now." I asked him what will he do if it does not move at this late. He said that he will have to sell below cost to stores up north where they traditionally have the late proms. Every year we will be stuck with some product that we will mark down drastically and try to sell it or sell it bulk, below cost, to some stores in Detroit where they have the te proms.
So, shop now at Bridal & Formal by RJS where they just got hundreds of new stock to replenish their inventory. They still can and are providing fresh merchandise white others are rehashing their old, left over stock.
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