There are several reasons why the seasoned shoppers buy their daughters' prom dresses early from Bridal & Formal by RJS.
1) They every year have the Early Bird Special at about this time, and this year is no exception. They have the early bird special running now.
2) They have most of their stock already in. So you get better selection at this time than any other time of the year.
3) You can register your dress with them so they won't sell the same dress in same color to the same prom as the one you are going to.
4) They have about 500 gowns marked down, some even to 50% off of regualr prices now.